Too expensive? Compared to what?
Handle Price Objections With Confidence. Charge Your Worth.
Have you ever had a client hit you with that’s too expensive, and suddenly you felt the need to justify your entire existence.
Not today, bestie!
Today, I will give you three pro responses to clients who say you are too expensive so that you can charge your worth and be a profitable business.
Ready to learn some sales objection techniques to “You’re too expensive.”
Let’s Go!
Response One – The Value Check.
Let’s say a potential client on a quote says to you, “Oh, that’s expensive. That’s a lot for cleaning” Instead of getting defensive, we’re just going to hit them with:
.
I totally get it, but just so that I understand, are you comparing this to a professional cleaning service or DIY cleaning?
This response is going to do two things:
Number One: It will force your potential client to consider what they are comparing your price to.
Number Two: It subtly reminds them that you are a professional cleaner nd not their neighbour’s teenager who will just throw a mop around!.
Let’s examine the differences between a DIY cleaner and a professional service.
DIY cleaning means the cleaners are not insured, have no experience, and have no training. There is also a high risk of damage to your items because the cleaners will not know what cleaning products or equipment to use on what surfaces.
Ugh.
Compare that with your excellent cleaning service, which is fully insured, has trained staff, and guarantees a clean after clean.
Most clients just haven’t really considered what is involved in professional cleaning, but we’re going to educate and not argue.
Response Two: The cost versus the investment flip.
Sometimes, a potential client can see the price of a service, and they can panic immediately.
Let’s flip the script. We could try a line like:
“I hear you but instead of looking at just the cost think of it as an investment in your time your home and your peace of mind”.
We need to ask the client what their time is worth.
For example, 3 hours of cleaning with a professional can mean 3 hours your clients can play with their kids, take up a hobby, learn to speak German or go whitewater rafting.
YOU gave them back that time. That is valuable.
When someone pays a professional cleaner, they can do so without stress and worry, knowing that the service is insured, has fully trained staff, and guarantees results.
Please remember that you are not just selling a cleaning service; you are selling time, freedom, peace of mind, hygiene, fewer germs, and less sickness.
Response Three: The Take It Or Leave It Response
Now, some clients want cheap, and that’s fine… for them but not for you.
So we’re going to hit that client with:
” I understand that my service isn’t the right fit for your budget. I focus on quality, reliability, and great results, and my clients love me for it”.
Boom!
No negotiating, no haggling, no cutting your prices down to the bone and making no money.
It’s the confidence to say – “That’s my price, this is my service, it’s what I’m worth, and my clients say so!
Then, show them a cheeky testimonial to back up what you say is true!
High-quality work makes for happy repeat clients; cheap work makes for complaints and no loyalty!
Anybody who has run a cleaning business for any amount of time will tell you, especially when they first started
and their prices were lower, they got haggled more and got complained to more.
This low-price phenomenon happens in every business that indulges people who want to “race to the bottom prices”.
These types of bargain-hunter people have wild expectations about what they will receive for that money.
Trust me when I say, stay away from the cheapy-cheap-cheap hagglers!
What is the ultimate hack for sales objections handling?
CONFIDENCE.
Confidence sells. It is that simple.
If you don’t believe in and have confidence in the value and quality of your cleaning service, then how can you expect anybody else to?
If you don’t believe that the cost of your cleaning service offers your clients value with your full chest, then my friend, it is time for you to revisit the drawing board and look at your service as a whole to see what you bring to the party.
You truly want to avoid people who approach you based on a price point alone.
If someone cannot see your value, they are NOT your client. Thank them for their time, and move on.
If you would like a copy of today’s slides, including the script examples of how to handle sales objections, then you will find them here: { }
Come and join me and a community of other cleaning business owners on the private Facebook group, where there’ll be live coaching, live Q&As, interviews with cleaning business owners like you and much more exclusive content.
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Recap:
Today, we discussed handling sales objections like a pro.
What was your biggest takeaway? What response do you think you’ll try first?
Let me know in the comments if there are any other responses that work well for you.
Watch The Video Here:
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