What Is A Brand Anyway?
If I asked you to name a smartphone, a burger or a running shoe, off the top of your head, I would bet that that you would give me a brand name…
The brand of a smartphone/running shoe came to mind easily and naturally to you, didn’t it?. It is programmed in your psyche.
The ‘brand’ is the badge of the business; the identity, the thing that makes a business known and recognised across all platforms both on and offline.
In some cases a brand has become synonymous with the object – a prime example of this is the word “hoover”, people say all the time “I’m going to hoover up” but, Hoover is a brand, whereas a vacuum is an object and the verb.
Watch the below short video for an overview of what a brand is:
So after watching the video, I would you to think about your cleaning business and answer the following questions:
- Do you think your business has a distinguishable brand? Why? What sets you apart?
- What feeling and/or thoughts do you want people to have when they hear or see something about your cleaning business?
- What is your brand promise?
- What is your brand personality?
- Is your brand in check? Can you recognise your content on any platform, both on and offline?
Do you have any thoughts, questions or add-ons that you would like to make to this post? Do you have any advice or a story about how you decided on your brand? Please share your thoughts and stories in the comments; I would love to hear from you.
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Until next time,
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